Project Overview

In Purulia’s rural interiors—where limited access to formal education and low digital penetration often restrict conventional awareness efforts—SEED designed a grassroots campaign linking plastic pollution with WASH challenges such as water contamination, blocked drainage, and poor sanitation. By utilizing folk performances like Chau, the campaign effectively communicated the risks of single-use plastic and improper waste disposal on drinking water safety, open defecation areas, and household hygiene. The initiative highlighted how discarded plastic clogs village water sources and drains, fostering breeding grounds for mosquitoes and pathogens. SEED aligned the performances with local festivals and haats (markets) to ensure high community turnout. Interactive post-performance sessions helped residents internalize the importance of clean surroundings, personal hygiene, and plastic-free practices—motivating them to adopt cloth bags, engage in home composting, and participate in village-level clean-up drives.